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04  Uncommon Coffee

KIND:  REBRAND / PACKAGING
DATE:  2023

WHAT:  Strategy, rebrand, and packaging system for Uncommon Coffee Roasters (1994). Concept focuses on radical joy and the nuance of queer expression.

WHY:   Uncommon was the first safe space for the LGBTQIA+ community in the Saugatuck, Michigan area and is now woman-led and owned by two multigenerational farmers.

HOW:   Visual themes of connectedness, expression, and oddities tie back to history of The Art Coast and Ox-Bow, as well as the radical styles and expressions of collage within the Dada Movement.

WHO:   Anna Matuella (Design Lead) / Tad Carpenter (Director) / Jessica Carpenter (Director)

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