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04  Uncommon Coffee

KIND:  REBRAND / PACKAGING
DATE:  2023

WHAT:  Strategy, rebrand, and packaging system for Uncommon Coffee Roasters (1994). Concept focuses on radical joy and the nuance of queer expression.

WHY:   Uncommon was the first safe space for the LGBTQIA+ community in the Saugatuck, Michigan area and is now woman-led and owned by two multigenerational farmers.

HOW:   Visual themes of connectedness, expression, and oddities tie back to history of The Art Coast and Ox-Bow, as well as the radical styles and expressions of collage within the Dada Movement.

WHO:   Anna Matuella (Design Lead) / Tad Carpenter (Director) / Jessica Carpenter (Director)


04  Uncommon Coffee


2023
REBRAND / PACKAGING

Strategy, rebrand, and packaging system for Uncommon Coffee Roasters (1994). Concept focuses on radical joy and the nuance of queer expression. Uncommon was the first safe space for the LGBTQIA+ community in the Saugatuck, Michigan area and is now woman-led and owned by two multigenerational farmers. Visual themes of connectedness, expression, and oddities tie back to history of The Art Coast and Ox=Bow, as well as the radical styles and expressions of collage within the Dada Movement.  
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