KIND: ART DIRECTION / PHOTO
DATE: 2025
WHAT:
Art direction and design application for a photoshoot held in a San Diego Signature Aviation private terminal.
WHY: Signature Aviation, a brand of quiet luxury and opulence, lacked a robust photo library, especially assets that expressed humanity.
HOW: Photos with a focus on the textures of the customer experience at Signature Aviation started to form the framework through which the brand story is told.
WHO: Anna Matuella (Design Lead) / Julie Hart (VP, Design) / Joe DeSalvo (Copywriter + Director) / Chris Cima (Director) / Andrew Sellier (Art Director) / Brett Williams (Copywriter)
