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05  Signature Aviation


2025
ART DIRECTION / PHOTO

Art direction and design application for a photoshoot held in a San Diego Signature Aviation private terminal. Signature Aviation, a brand of quiet luxury and opulence, lacked a robust photo library, especially assets that expressed humanity. Photos with a focus on the textures of the customer experience started to form the framework through which the brand story is told. 

05  Signature Aviation

KIND:  ART DIRECTION / PHOTO 
DATE:  2025

WHAT:  Art direction and design application for a photoshoot held in a San Diego Signature Aviation private terminal.

WHY:   Signature Aviation, a brand of quiet luxury and opulence, lacked a robust photo library, especially assets that expressed humanity.

HOW:   Photos with a focus on the textures of the customer experience at Signature Aviation started to form the framework through which the brand story is told. 

WHO:   Anna Matuella (Design Lead) / Julie Hart (VP, Design) / Joe DeSalvo (Copywriter + Director) / Chris Cima (Director) / Andrew Sellier (Art Director) / Brett Williams (Copywriter)
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