![](https://freight.cargo.site/t/original/i/48d7b277836674659b6c0f7c68bd0eb739283509722ce202dfdeb04546223f05/WL1_Framework_Web-01.jpg)
PROJ:
DATE:
WHAT:
FRAMEWORK FILM FEST
FALL 2021
Framework is a late night film festival held in San Francisco, CA that presents six works from Alfred Hitchcock.
![](https://freight.cargo.site/t/original/i/838d6ab9bccf9fab064182545319650116f27cc763bff0c570c3f1402b8823a5/WL1_Framework_Web-02.jpg)
![](https://freight.cargo.site/t/original/i/5eb0f9d680b0a1c07e6e9a2d3e7dba8ea37f3c2cf7576faec7d65014a6087b34/WL1_Framework_Web-03.jpg)
![](https://freight.cargo.site/t/original/i/3b7d9d441d36318821d9db0cfcd5cfdebbbc9342263a73edc461d6328add5cea/WL1_Framework_Web-04.jpg)
![](https://freight.cargo.site/t/original/i/523d4bc3e0de29d367c42d4d8b0231bb575b3a28d8fdde141a422dcc855de246/WL1_Framework_Web-05.jpg)
![](https://freight.cargo.site/t/original/i/bea3bbdab4995acda94c263a1243b0824ebd3604eaa3b223237d78c310b90598/FL1_Framework_Insta-04.png)
![](https://freight.cargo.site/t/original/i/ceaf1669f13dd03ee6220270299e78083aa7460266fd40bd628564a44dc69264/TED_behance-23.jpg)
![](https://freight.cargo.site/t/original/i/2bccabcb0feda6f51e5f5845354326e87c68367c38381887db335e002438f1da/FL1_Framework_Insta-05.png)
![](https://freight.cargo.site/t/original/i/ceaf1669f13dd03ee6220270299e78083aa7460266fd40bd628564a44dc69264/TED_behance-23.jpg)
![](https://freight.cargo.site/t/original/i/98129b8dfd7b6eaf654c4a6284a064dd51278cb6dde94288d69d800a1803cb73/WL1_Framework_Web-06.jpg)
![](https://freight.cargo.site/t/original/i/82cde1c28ddaabe9f9be1d0867c7a426df83b78886adf6ed4c40c7bcd0d9930c/WL1_Framework_WebB.jpg)
![](https://freight.cargo.site/t/original/i/e38546500ccf006c28de4ab0ea41f968965e5c3beaacf40f23786c785f8caabc/WL1_Framework_WebA.jpg)
![](https://freight.cargo.site/t/original/i/d3453d2cceac691722b6dd8106db05b0b21ac66c3331e8139d059444bd874eec/WL2_Framework_Web-ANIMATION.gif)
WHY:
The visual identity draws from themes of syntax, programming, and data as means of demonstrating Hitchcock’s obsessive and meticulous approach to filmmaking.
HOW:
Pivotal scenes are broken down into raw data detailing various film techniques & the impact of timing to emphasize the relationship between input and output.