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07  Ritual Cannabis


2023
REBRAND / PACKAGING

Brand identity and packaging system for top-tier flower from Ritual Cannabis. The brand has a passionate following due to the unwaivering quality of their flagship strains and highly-anticipated limited releases. Modular patterns composed of conflicting colors form optical illusions & represent an abstracted calendar as the different aspects of a daily/weekly ritual.

07  Ritual Cannabis

KIND:  REBRAND / PACKAGING
DATE:  2023

WHAT:  Brand identity and packaging system for top-tier flower from Ritual Cannabis.

WHY:   The brand has a passionate following due to the unwaivering quality of their flagship strains and highly-anticipated limited releases.

HOW:   Modular patterns composed of conflicting colors form optical illusions & represent an abstracted calendar as the different aspects of a daily/weekly ritual.

WHO:   Anna Matuella (Design Lead) / Tad Carpenter (Director) / Jessica Carpenter (Director)
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