KIND: REBRAND / PACKAGING
DATE: 2023
WHAT:
Brand identity and packaging system for top-tier flower from Ritual Cannabis.
WHY: The brand has a passionate following due to the unwaivering quality of their flagship strains and highly-anticipated limited releases.
HOW: Modular patterns composed of conflicting colors form optical illusions & represent an abstracted calendar as the different aspects of a daily/weekly ritual.
WHO: Anna Matuella (Design Lead) / Tad Carpenter (Director) / Jessica Carpenter (Director)
