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06_HIGH-STRUNG

KIND:  SHOELACE PACKAGING
DATE:  FALL 2021

WHAT:  Packaging design solution for five kinds of shoelaces from the dollar store.

WHY:   Designed with sustainability in mind, the packaging uses the shoelace as a part of its structure, while furthering the overall concept.

HOW:   Unwrapping the lace reveals the brand’s different nervous personalities & creates an involved & engaging user experience.

PROJ:
DATE:

WHAT:
HIGH-STRUNG
FALL 2021

Packaging design solution for five kinds of shoelaces from the dollar store.


WHY:
Designed with sustainability in mind, the packaging uses the shoelace as a part of its structure, while furthering the overall concept.
HOW:
Unwrapping the lace reveals the brand’s different nervous personalities & creates an involved & engaging user experience.




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