![](https://freight.cargo.site/t/original/i/8ecf7be0b38dc7406f444c540aba748d5d725f4d4bbc0602bd881a4cb26a7c64/inbound_behance-09.png)
PROJ:
DATE:
WHAT:
DEFINING VARIABILITY
SPRING 2021
Research publication uncovering what it means to construct continuity within form in respect to optics and measurement.
![](https://freight.cargo.site/t/original/i/842d2d58eb3f2293d4fbf680057430c0c244143869299310e2ed4c8ce7a68c63/definingvariability.gif)
![](https://freight.cargo.site/t/original/i/f83f745f807cf4f2777a6f4f69f8abcfdf208ee394abe14d88f25d46d7f68c91/inbound_behance-17.png)
![](https://freight.cargo.site/t/original/i/a2f61d1f257f206035b785cb18e2c05bc1ffbc6b40aaceffd4354a2b6f8d9994/inbound_behance-14.png)
![](https://freight.cargo.site/t/original/i/95562eea25facc7bebdedc0450acf30a6934a3861c25dd5bf0bfde82beb381d6/inbound_behance-19.png)
![](https://freight.cargo.site/t/original/i/12382dd87b07df175d3c933353a28a21998fb22c8f45e3729231f7df5e49a2c0/inbound_behance-16.png)
![](https://freight.cargo.site/t/original/i/8659cf3ea387e893a9679d19d18565845475bf38cca81ad1d4463bf7374883ab/inbound_behance-12.png)
![](https://freight.cargo.site/t/original/i/3d231c6a026c94c5ef13d1c25e0c6b081f77da521c1fc84c252eb44814e4c679/inbound_behance-04.png)
![](https://freight.cargo.site/t/original/i/ad00425db6c6618b8d3df92000d0b77e3f9aa79f7d40486e68eb13ac6fe33c41/inbound_behance-15.png)
![](https://freight.cargo.site/t/original/i/beda5bff84e50710ec8eeb6b52b4f5d50710d98ead99771a694a945868fd8895/inbound_behance-18.png)
WHY:
A deeper understanding of typographic systems allows the viewer to break through their initial, subconscious perception of why certain letters look alike or belong together.
HOW: