KIND: IDENTITY / ART DIRECTION
DATE: 2025
WHAT:
Rebrand for beloved nightclub in Miami Beach where guests can watch sports, listen to vinyl, or attend DJ sets.
WHY: Inspired by its sister Korean restaurant, The Drunken Dragon, the brand includes Korean motifs in combination with a retro Miami aesthetic.
HOW: Foxhole strikes a balance between future forward and retro aesthetics while feeling at home in the techno nightclub space.
WHO: Anna Matuella (Design Lead) / David Schechtmann (Client / Creative)
