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02  Foxhole

KIND:  IDENTITY / ART DIRECTION 
DATE:  2025

WHAT:  Rebrand for beloved nightclub in Miami Beach where guests can watch sports, listen to vinyl, or attend DJ sets.

WHY:   Inspired by its sister Korean restaurant, The Drunken Dragon, the brand includes Korean motifs in combination with a retro Miami aesthetic.

HOW:   Foxhole strikes a balance between future forward and retro aesthetics while feeling at home in the techno nightclub space.

WHO:   Anna Matuella (Design Lead) / David Schechtmann (Client / Creative)


02  Foxhole


2025
IDENTITY / ART DIRECTION

Rebrand for beloved nightclub in Miami Beach where guests can watch sports, listen to vinyl, or attend DJ sets. Inspired by its sister Korean restaurant, the brand includes Korean motifs in combination with a retro Miami aesthetic. Foxhole strikes a balance between future-forward and retro aesthetics while feeling at home in the techno nightclub space. 
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