KIND: REBRAND
DATE: 2024
WHAT:
Strategy and Design System for the Midwest independent ad agency BarkleyOKRP.
WHY: Being from the Midwest, BarkleyOKRP is creating the new School of Midwestern Creativity. This school of thinking is always honest, audacious, and a little off.
HOW: Being unafraid to offer up the weird ideas like adding eyeballs to the wordmark or excessive whitespace, the brand places emphasis on the middle—the place where things start to get interesting.
